The Story Behind Ice Beeter

The Beginning (Volume 1)

Ice Beeter Treated Ice Melter is rock salt specially coated with beet extract. This residue is also known as beet molasses… it is used for production of yeast, medicine and chemicals such as ice melt. Sugar beet fields are easily mistaken for a field of potatoes. Above the ground they appear as only greens. But underneath lies the beet, which is light tan, also like a potato. However, sugar beets are more closely related to a red garden beet.

When it comes time, the farmers harvest all of their sugar beets. Sugar beets are second only to sugar cane for sources of sugar. They are grown from a seed which produces a root, stem and leaves. The actual sugar beet is the root, which contains many cells. Large cells contain water, while small cells contain the sugar.

To extract the sugar from the beet, they are washed and cut into thin slices. These slices are put in hot water which soaks the sugar out and forms syrup. The syrup is then purified, filtered and boiled again. Finally it is dried to sugar, which is packaged and marketed. This is only a brief explanation of the step by step beet sugar process.

Over 60% of United States sugar comes from the sugar beets… however, the rest of the beet is thrown away. That is when the Kissner Group decided to reduce the amount of waste and use the remains of the sugar beets. That is when Ice Beeter Treated was born!


The B-Team (Volume 2)

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While Ice Beeter Treated works hard to keep the cities safe… a large snow storm blows in, bringing -30° weather. Ice Beeter Treated will need some assistance fighting these extremely low temperatures. That is when Ice Beeter Ultimate comes to the rescue! Ice Beeter Ultimate is specially formulated with beet extract and calcium chloride flake, making this an exceptionally powerful ice melt. The snow storm was no match for Ice Beeter Ultimate!

Ice Beeter Treated continues to work hard to keep the cities safe; however, consumers are seeking an environmentally friendly ice melt. Ice Beeter Treated has the perfect solution… that is when Ice Beeter Responsible comes to the rescue! Ice Beeter Responsible is specially formulated with beet extract and calcium magnesium acetate, making this an environmentally benign ice melt. The consumers are happy with their eco-friendly ice melt, Ice Beeter Responsible!

The cities will be safe once again, because nothing beets ice better than… Ice Beeter!

Contact Kissner Group Inc. today for all of your Ice Melter needs…

32 Cherry Blossom Road, Cambridge, ON  N3H 4R7

Phone: 1-800-434-8248 | Fax: 1-877-434-8250



Be ready this year with Ice Beeter.

The Kissner Group is committed to preparing you this winter by saving you money and time with our effective ice melt! We have created a way to keep your walkways safe this season with an ice melt that can’t be “BEET.” The Kissner Group has created a family line of products that will outperform other leading brands by melting ice in even the extreme cold temperatures.


The Kissner Group introduced an Ice Melter that provides a blend of the latest ice melt innovations to our customers, that product was Ice Beeter™ Treated! Ice Beeter™ Treated is specially formulated with Beet Extract Solution. During extreme winters, salt alone just doesn’t cut it. Beet juice has become a very popular snow and ice-melting tool due to its sticky properties and organic goods. Kissner is now proud to introduce two new extensions to the Ice Beeter™ Family, Ice Beeter™ Responsible and Ice Beeter™ Ultimate.

How do the Ice Beeter™ products differentiate?

Like Ice Beeter™ Treated, both Ice Beeter™ Responsible and Ice Beeter™ Ultimate begins with the extraction of the sugar particles from a sugar beet, leaving the molasses syrup. The organic solution is then infused with salt crystals, enabling the formulation to work at chilling temperatures.


Ice Beeter™ Responsible is an environmentally friendly choice. This product is infused with Calcium Magnesium Acetate (CMA), which is less harmful to surrounding vegetation, pets and children. Ice Beeter™ Ultimate is enriched with Calcium Chloride, which allows this product to work in -30°, making it one of the most powerful ice melts on the market today.


The Kissner Group takes pride in providing the highest-quality products and has further enhanced its ability to keep customers supplied at all times. So this winter when nothing else works ask for one of the exceptional Ice Beeter™ products. Be ready this year with Ice Beeter!

Ice-Beeter-FamilyCheck out our article in the July/August 2015 Maintenance Sales News magazine. Kissner invites you to come see for yourself and speak directly with our sales team. ISSA/Interclean Annual Convention, Las Vegas, NV. Booth 360. October 21st-23rd, 2015.

Contact Kissner Group Inc. today for all of your Ice Melter needs.

32 Cherry Blossom Road, Cambridge, ON  N3H 4R7.

Phone: 1-800-434-8248 | Fax: 1-877-434-8250.